Foundations provides toolbox of visual design elements that help build the Nemetschek Group brand.
Nemetschek Design in action
Nemetschek's design revolutionizes industries by merging cutting-edge technology with sustainable, user-focused solutions, turning visions into real-life success stories.
Video guideline
To captivate viewers and maintain their interest, Nemetschek's video content should strive to intrigue and excite the audience from the start. By avoiding the traditional logo introduction and instead taking a unique approach, the videos can make a lasting impression. Creativity plays a vital role in crafting engaging content that stays true to Nemetschek's brand values. Adhering to the video style guide ensures consistency and a reflection of the brand's essence.
Following these guidelines will help Nemetschek create compelling videos that attract and engage viewers, effectively conveying the brand's message and values while standing out in the digital landscape.
Video opener
Lower thirds: Text and video overlay
Lower thirds should be visible yet unobtrusive, ensuring the audience's focus remains on the person in the video.
Use Neue Haas Grotesk Display Pro for the name and position of the individual. The white monochromatic logo should be incorporated into the lower thirds.
The background color for the dark blue text box should be #243D5C, while the turquoise overlay should be #00FBC8.
Long version with Nemetschek branding
Short version with Nemetschek branding in upper right corner
Separator slides
Incorporate separator slides to break up content and maintain viewer engagement in Nemetschek videos. These slides should be visually consistent with the Nemetschek brand aesthetics and provide clear transitions between sections. Additionally, use quotations to emphasize key points and add depth to the narrative. Ensure all elements align with the Nemetschek video style guide to maintain a cohesive and professional look.
YouTube ending
After uploading a video to YouTube, one additional video as well as the subscribe button should be showcased. This strategy is essential for increasing engagement rates and video views, both of which are crucial for the success of the Nemetschek brand. Additionally, we should provide links to all other social media platforms and relevant topics to further engage the audience and enhance their overall experience.
Transition & effects
Acceptable Effects
- Vignettes
- Blur
- Shrapen (within reason)
- Stabilize Footage (where applicable)
Unacceptable Transitions
- 3D Transitions
- Swirl
- Wipes/Peels
- Zooms
- Checkerboard
Websites
Nemetschek's website boasts a clean, professional design with intuitive navigation, high-quality visuals, and responsive accessibility across devices. Engaging content highlights their solutions and industry leadership, while consistent branding and strategic call-to-actions ensure a seamless user experience.
Tradeshows
Brand presence at tradeshows and conferences is impactful and inspiring.
Purpose:
These guidelines aim to ensure that all social media content created and shared by Nemetschek Reseller Partners in India is aligned with Nemetschek's global brand identity, values, and communication standards while respecting regional sensitivities. This helps build a consistent and professional brand image across all digital platforms.
Scope:
These guidelines apply to all social media platforms, including but not limited to Facebook, LinkedIn, Instagram, Twitter, YouTube, and any other relevant local platforms.
Nemetschek's Value Added Resellers, Distributors, and Learning Partners are crucial to its business. To highlight this partnership, Nemetschek offers logos for eligible Partners to use in marketing materials that promote its products and services.
All Partners, including VARs, VADs, and Learning Partners, receive a Nemetschek Partner logo indicating their type or tier. The logos are single-color (black or white) for optimal clarity in print, embroidery, and on complex backgrounds.
Nemetschek Partner logos are available in black or white for print, embroidery, or to improve legibility on colored backgrounds.